I didn’t really understand LinkedIn when I first joined this social media site!  I didn’t feel it offered much opportunity in the way of generating leads for my business in the way that Facebook or Twitter does.  But slowly and surely LinkedIn has gone up in my estimation, not just because of the very high calibre of the large majority of  people who use LinkedIn.  Indeed the annual salary of the average LinkedIn user is $109.00, so there are many ‘big fish’ out there in LinkedIn.

If you are looking for a job, creating a profile with all your previous work experience and a smart profile photo could be a very wise move.  You can even upload your resume!  It is believed that 80% of companies looking for new personnel use social media sites to do this, the majority of them using LinkedIn.

If you wish to become known as a leader in your niche or industry there are several things you can do on LinkedIn to become known.  You can update your status or ‘share an update’ as it is known on LinkedIn everyday or as often as you can.  Once you have shared your update, you can click on ‘share again’, and share the same information with the groups you have joined.  Join as many groups as you want to within your niche.  This means that any information you share is being shown to every member of every group you are in, which can be a very large number of people, as well as everyone you are connected to.

You can become a ‘thought leader’ by creating your own group on LinkedIn within your industry and regularly sharing information and answering questions.  This will establish you as the ‘go to’ person for your industry, because your name and website will be there for everyone who joins the group to see.

Another way to become known is to answer questions in your niche.  Under the ‘more’ tab at the top of the page, you will find ‘answers’.  There you will find lots of questions from people in your network.  By answering these questions on a regular basis, you will be listed as a ‘Top Expert’, which of course will get you seen!

The best way to connect with alot of people on LinkedIn is to join the Open Networkers groups.  These are people who are willing to connect openly with large numbers of people.  Generally LinkedIn does not let you connect with just anyone in the way that say Facebook does.  You can only connect with someone you have done business with or a friend.  However, most of the Open Networkers offer their email address, so it is possible to connect with them using that.

If you want to be found in the search facility on LinkedIn, you need to ensure that you have your keywords in your profile.  You will need to have them in your title, your current and past work experience, your summary and in your specialities if you want to rank on the first page!

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Can you believe that if Facebook was a country it would be the third largest country and bigger than America?? That is amazing.  It actually took 4 years for the internet to reach 4 million users and yet Facebook reached 100 million within 9 months!!  This growth is incredible especially when you consider Facebook is free! Incredibly the fastest growing segment on Facebook is woman aged 55-65!!

The opportunities for small business on Facebook and other Social Media sites is incredible and people are making alot of money building their business with them!

YouTube is actually the second largest search engine after Google! This is another incredible fact.  Everyone knows that Youtube has grown at an incredible rate and is very highly trafficked.  Google actually now transcribe every video that is uploaded onto their site, looking for keywords to use in their search engine.  So putting keywords in both the video and the description is now key.

LinkedIn, although far behind Facebook in numbers, is way ahead in the calibre of the users.  LinkedIn is used very much by company CEO’s, Management and other high flyers.  Actually 80% of the companies on LinkedIn use it to find employees; another incredible fact!  Leads from LinkedIn are going to be some of the best leads you could get on the internet!

Twitter is also growing incredibly fast.  Celebrities use it to keep fans updated on what they are doing, companies use it to keep in touch with their customers and friends use it to chat.  Twitter is growing and changing constantly as new apps are made for it.  Twitter is evolving!  Because it is so different to Facebook some people do stay away, but the constant buzz surrounding it means that droves of new people are signing up everyday.

There are over 200 million blogs on the internet today.  Over 50% of these have new content posted everyday!  Basically if you are in business today you need to have a blog to keep your customers up to date with your products, services and special offers!  Well you need a blog and you need to be doing YouTube videos, and you need a Facebook page!  Welcome to the future!!

Any business that is not on social media, I seriously believe is going to be losing out immensely.  I am aware that alot of people out in the ‘real’ world consider it to be something of a fad and not something that they need to be involved in, but I think they are definitely missing something massive.  The figures speak for themselves.

So jump in!  We’re waiting for you:)
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Before Larry Beacham found out about LinkedIn, he was considering committing Network Marketing suicide!  In February 2009, not even a year ago, Larry decided that enough was enough and he should give up on MLM.  Before he gave up altogether, he decided to have one last look on the internet.  He was involved in one or two social networks, but had not heard of LinkedIn until he got an email that day from someone in his network of friends, and that email started him off on his journey to the top!

That email explained to him what he was doing wrong in his Network Marketing business.  The message was so clear it made him cry!  It was so simple, yet so powerful! It was about prospecting and it was simply that he should STOP! Yes, stop prospecting. What it told him was that he needed to become a Professional Marketer.  Larry Beacham had no college education, he was actually a TV cable guy at the time.  He had no marketing training. He had never made a video or written an article.  Immediately Larry joined a training system showing him step by step how to market online.

In the next 6 months Larry Beacham generated 1600 leads and over 95% of them were from LinkedIn!  Now these were not just leads, they were INTERESTED leads, who were looking to join an MLM or already in MLM but needed help with marketing.  Most days he got about 30 leads, but on 23rd June this year he got 46 in one day.  In his lead system he held the number 2 spot for recruiting, and the number 4 spot for lead generation.  And out of the 5,500 members at that time, he was ranking in the top 10 for three months.  He had 94 people join his marketing system, and 89 of them were from LinkedIn.

Using LinkedIn for lead generation compares favourably even against paid strategies like Pay Per Click and can generate similar numbers if done correctly.  Of course LinkedIn is a free strategy and with PPC you would need a minimum of $1200 per month behind you to get involved.

LinkedIn is a very professional social site. The average income of members is $109,000 and they include politicians, Best Selling Authors, Corporate CEO’s and such like.  They have over 47 million members in over 800 countries and executives from all Fortune 500 companies.  Because of this, a high standard is communication is required.  This is not Facebook; you cannot just add friends, you need to begin with people you know and you definitely need to get some recommendations before you will be taken seriously.  A recommendation needs to be from someone who you have worked with at some time, who is willing to write a short testimonial about you.

One of the main features of LinkedIn are the groups.  Every section of the community is represented by different groups and it is essential when joining or creating a group that you communicate with people and under no circumstances do you promote your business within the group.  Groups are for networking, offering help and advice and connecting with people.  On Facebook, many people connect with a new ‘friend’ and then immediately present their business to them.  This would not be tolerated on LinkedIn and would probably get you thrown out of the group.

If you request a connection on LinkedIn, you are asked how you know the other person, whether through business, friendship, a classmate etc.  If you do not know the person, you are told not to invite them.  This means that many fewer connections are made and many people give up on their LinkedIn profiles because it is not as simple as inviting someone to be your friend.  However LinkedIn has alot to offer in terms of the quality of the connections you can make if you have the time to involve yourself in the site.

Larry Beacham has now produced a book entitled “The LinkedIn Lead Generation Blueprint“  which tells you all the secrets he has used to generate leads on LinkedIn. He has been dubbed ‘King of LinkedIn’ by Cedrick Harris.

If you want to dive into the marketing system that Larry uses, just fill in your name and email in the form on the right and take the $1 trial for 14 days use of the FULL system, including a video training by Larry Beacham on LinkedIn!!