Article Marketing is a legitimate method of Lead Generation. Unfortunately lots of people are jumping on the bandwagon and beginning to write articles.  Why unfortunately?  Well because too many people think they can blast out ten articles and somehow throw a switch to massive traffic arriving at their page.  Sorry, but this will not happen.  If you are going to use Article Marketing as a method of lead generation for your MLM business, be prepared to put in some hard work.

Because using Article Marketing is not a quick route to riches!  Article Marketing is one of the main methods of lead generation used by people who start out with little or no cash with which to advertise their home business.  Anyone who want quick methods of marketing their business online, needs plenty of cash so they can invest in pay-per-click lead generation.  You either need time or money to market your mlm home business online, and if you have no money then you had better be prepared to work your butt off! And be consistent.

You also need to do more than just write an article.  That really is just the basic part of article marketing.  After that you need to do lots with it to promote it and get it seen.  For your article to get seen by the search engines, it needs to be all over the internet.  First of all it need to be published on your blog, or other main website.  Then you could do a video to promote it even more, linking back to your blog.

From there you should bookmark it, using social bookmarking.  The best way I know of doing this is to use the Onlywire service, which is free and takes only a minute to post.  The first time you set it up, this will take an hour or two, as you have to open accounts with the 30 or more sites that you will be bookmarking your article with.  In future, every time you write an article, you simply click on the icon on your browser, or if you have added the Wordpress plug-in to your blog, simply click on that and your content will go out to 30 or more social bookmarking  sites, including Facebook and Twitter!

After that you need to post your article in as many directories as you can.  Some people use an article submitter for this, and they certainly save you alot of time.  I use Automatic Article Submitter, which means I can ‘spin’ my article.  This involves writing an alternative sentence for each sentence I write.  The submitter then spins these sentences, making new and different articles for each directory.  In this way you are really be making the most out of every article you write.

Lastly, I must warn you that if you are not prepared to CONTINUE writing articles and sending them out all over, you will not get results.  Because it will take much more than a dozen articles before you start getting traffic to your websites.  But this is just like anything else in Network Marketing;  you need to build momentum.  You need to keep on and on churning out your articles and doing everything else that I have said, and slowly the trickle of leads you were getting will build up to a wonderful solid flow!!

There are lots more pointers I could give you, but they will have to wait for another article………….

If you are ready to dive into Article Marketing then you should check out the Automatic Article Submitter that Sue uses.

If you are in a Network Marketing business, are you still focusing on your warm market ?  Chasing  your family and friends and discovering that they do not actually want to join you?  That they do not share you dreams and desires?   This has been the normal way to begin a Network Marketing business for many years.  However in the 21st Century, cold market is becoming more and more important.

Cold market prospects are not tied to you in any way, they have never met you before.  When they come online they are looking for certain things and  can now ’shop around’ to find a leader who they believe can help them.  This means that they may not join you, even if they like your opportunity; they may prefer someone else. People are interested in YOU and what you can do for them, so it is not necessary to sell your Network Marketing opportunity to them.

They are generally  looking for several  things:

a) A Leader

b) Training

c) A Marketing System

d) A Good Team

 And this is where you can help them.  If you are positioned online as a leader, you can offer them the training and the system they require and show them that you are building a strong and successful  team.  97% of Network Marketers fail, so if you can address the main reasons that they fail, you will be helping to improve this percentage.  These are the two main reasons for failure:

1)  Lack of leads to talk to

2)  Lack of cashflow for marketing

Lack of Leads

Family and friends are no longer  enough, the new Network Marketer  has to learn marketing.  Internet Marketing is cheaper,  much faster and you can reach a global market.   People who have started a Network Marketing business in every corner of the world are reaching out to find the answers to their problems on the internet.   Even if they still want to do some marketing offline, it is possible to reach some local people online and arrange to meet them.

Lack of Cash

You cannot make alot of money upfront in MLM.  80% of the payout in Network Marketing is residual income, which does not kick in at the beginning.  This is when so many people give up on their business, because they cannot make enough money at the beginning of their MLM career and they cannot afford to continue.  They need to make some money upfront in order to pay for more marketing.

90% of your leads will not join your business.  This means you need to make money from this 90%, otherwise they are being wasted.  This is where a Funded Proposal comes in.  You offer your leads affiliate products, products you do not own, in order to receive a commission on the sale.  These are not just any old products, these are legitimate products to help the lead with their internet business.  You may suggest that they use a certain autoresponder, which is something they must have in order to start internet marketing, and when they decide to purchase this autoresponder, you get paid a percentage of the sale.  This is perfectly acceptable online as the majority of internet marketers will only recommend something which they are using successfully themselves.

So to start using your cold market online, instead of chasing your family and friends, you will need to do three things:

1) Use Attraction Marketing

2) Learn Internet Marketing

3) Apply a Funded Proposal

You can do this your own way, or use a system which is all of these things incorporated in an easily duplicatable system, using your own MLM business as your Primary Business.  This way,  everything is ready for you and you can make a leap forward in your education, instead of ploughing through mounds and mounds of different information to try to find out what you should be doing.

Writing Articles seems quite straightforward, but if you need your articles to be seen and ranked, you will need to put some thought into several areas which may not have occurred to you.

1.  If you are writing for article directories, your articles need to be in an editorial style, and you can definitely not swear!  However if you are writing something just for your blog, or to put on a social media site such as MySpace or LinkedIn, the article can be more personable.

2.  Use only one or two keywords.  Make sure you use these keywords a few times in the article body, but do not use them where they do not make sense.  Try to use them naturally.  Dont repeat them ad nausem just to try and rank higher.  This will not work; the article will be considered spam.

3.  The title must be optimised.  It must attract attention or interest someone enough to make them want to read the article  It must also convey to the readers clearly what the article is about.

4.  The description of the article is VERY important. This is what will show up when someone does a search.  Imagine you were doing a search for something and the first four or five results sounded like what you were searching for.  Which one would you choose?  Whichever sounded the most interesting, or compelled you to open it!  So think carefully about what you say.  Try to draw the reader in to read your article!

5.  Focus the article body around the subject.  This may seem very basic, but if you are writing an article around one or two keywords, do not go off at a tangent; try to keep within those keywords and save anything else for another article on the wider points.  If the body of the article does not seem to agree with the title, google will not rank it highly.

6.  Keep your article short.  500 to 700 words is ample.  If you write more than this it is highly unlikely that people will read it.  There is so much information on the internet that people tend to scan read alot, and anything over this amount would just be ignored.  If someone does not bother reading to the end of the article, you are missing out on them coming across your author resource box.

7.  Do not promote anything in your article, just give value to the reader.  Use your author resource box only to promote.  The best way to do this is to make it read as though it is part of the article, so that if the reader has enjoyed your article, they will be encouraged to find out more about you.

8.  Try to add  a personal story into your article whenever you have one.  Always remember: Fact tell, stories sell!  People get inspired by stories about other human beings.  If you can get someone to think ‘thats how I feel’, or ‘thats what I did’, they may feel a connection with you and want to know more about you.

9.  If you can create an offer at the end of your article, always make sure it is specific to the subject of the article.  If a person is reading an article about Facebook, for instance, they will probably be happy to click on a link with more information about Facebook after they have read your article.

If you would like more article marketing tips, maybe you would like access to an exclusive 79 minute webinar that will unveil one of the simplest, most powerful marketing strategies you will ever see? Grab It Now!!!

If you want Free Leads for your MLM business online because you are building your business on a budget there is one thing that you will need alot of!

  And that is TIME!

Free Leads come at the price of your precious time; this is a fact.  To market online you need one of two things, time or money.  If you have money you can learn pay-per-click and pay for advertising, but for the majority of people this is not a viable option when they first market online.  Your time is valuable, but once you have set up and mastered the skills needed to create free leads, the process will be much quicker.

Article Marketing is probably one of the biggest ways of producing free leads.  At the beginning it may seem like a long-winded way of going about generating leads, but writing does get easier the more often you do it. When you publish your articles in directories on the web, you get the opportunity to put in your links to your blog or other page, so someone who reads your article and finds value in it will click on the link and arrive at your blog, where you can request their details in exchange for say a newsletter or a freebie.

Social media sites are another hot-bed for free leads.

Facebook, for instance, is the second most visited site on the internet at the moment!

So how many Network Marketers, or would be Network Marketers do you imagine log into Facebook regularly?  An enormous amount!  It is so easy to connect with people, put up your contact information and start to befriend them.  You can join groups and get involved with discussions about the MLM industry, but try to remember not to thrust your opportunity at everyone as soon as you connect with them.  Marketing on the internet is different from offline marketing.  It is more about Attraction Marketing, whereby you attract people into your business by showing value and giving respect.

MySpace and LinkedIn  are two other social media sites where it is easy to make contact with people and find free leads.  MySpace is often connected with young people, or with dating, but is now very well known for making good connections in the MLM industry.  LinkedIn is much more professionally based, and therefore more difficult to find leads, because you cannot just add friends the way you do on other social media sites.  Having said that, a number of people are getting good numbers of leads from LinkedIn, and the quality of these leads is much, much higher than other social sites as many high-ranking professionals use it.

Twitter is rising rapidly through the ranks of important websites, although totally different from other sites.  It is very easy to build up a following of thousands of people on Twitter and also to have several accounts.  Many Network Marketers are building up a loyal following and can broadcast as many 140 character comments or ‘tweets’ as they like.  The secret is to make sure you are adding targeted people to your list, either by searching for keywords, or by following the followers of famous networkers or authors in the industry.

Video Marketing is another way to generate free leads for your business.  YouTube ranks as the third most visited site on the internet.  It is free to open an account, so you can upload as many videos as you can make!  You then subscribe to other peoples videos, or add them as friends and you will find large numbers of people will then subscribe to your channel and watch your videos.  It is easy enough nowadays to record yourself; most modern digital cameras will record a short video easily enough.What you need to do is make your video of value and ensure you put a link to your blog in the description box when you upload it.

These are just some of the ways to create free leads.  As I said at the beginning of this article, what you need most with these methods is time.  And you need to stick to it!  Rome wasn’t built in a day, and leads are not going to come chasing you in a week or two.  When I said time, I meant time to do these methods of lead generation and time to see the results.  Just keep on keeping on and the results will come!!

For even more ways to generate leads both free and paid for,  jump into the marketing system I use!  Trial offer of $1 for first 14 days!! Sue Collier’s Prime MLM

 Lack of leads is THE number one reason people fail in their Network Marketing business.  If you are working offline, it can be a full-time job just trying to get the names and phone numbers of enough people who are even slightly interested in a home-based business.  You need to be constantly handing out flyers, putting up notices or stopping people in the supermarkets and malls!  And even when you get them, the percentage of them that will actually join your business is so low, it can be quite demoralising!

Online is a different kettle of fish!

For a start you do not chase leads online.  They come to you!!

And secondly there are far more QUALIFIED leads online!

You see when people are beginning to fail in their Network Marketing business, they do what the majority of people do nowadays when they need more information about a subject, they research it on the internet. So everyday there are thousands of Network Marketers looking online to see how they can solve their MLM problems!  And these people have been pre-qualified by someone else for you.  We know they are interested in this business because they are already in it!  They may be unhappy in their present MLM and looking for other opportunities; they may be looking for a way to market online.

However, what they all have in common is that they have problems and are looking for a solution.  And thats where we come in!  The majority of Internet Marketers have been in that same position at some time in the past, so we know what these people are looking for and we know they are going to be bombarded with offers.  Some useful and some definately not.  What these Network Marketers need is information.  They need information about how and and where to market online.  And if they have never done any marketing before, the best way for them is to find a system to follow.

When I first came online looking for a solution, I thought I would never sift through the information on offer.  I flitted from one page to another, getting excited about one thing, then disappointed when I researched it a bit further.  Eventually I found a guy who seemed quite normal and friendly, and I came across him on several social media sites.  Reading up a bit more, I found he was involved in a marketing system which he believed was the best and solved not only the ‘lack of leads’ problem, but also the ‘lack of money’ problem that I also had!

I joined the same system and both these problems were solved!  It has taught me what attraction marketing is all about (Thanks Mike Dillard!), how to generated leads (especially free ones) and how to earn money from my leads, even if they do not join my MLM business!  This system is generic, so it can work for ANY Network Marketing business.  And after several months, I still have lots more information at my finger tips to apply to my business, so my lead generation skills can only get better!

Its hard to believe that  I used to be in Network MARKETing, yet didnt know how to MARKET!

If you are in Lead Poverty too,  get involved with the #1 Marketing System online!  Just enter your details below now to get your $1 fourteen day trial.  Make lead poverty a thing of the past!

 
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Before Larry Beacham found out about LinkedIn, he was considering committing Network Marketing suicide!  In February 2009, not even a year ago, Larry decided that enough was enough and he should give up on MLM.  Before he gave up altogether, he decided to have one last look on the internet.  He was involved in one or two social networks, but had not heard of LinkedIn until he got an email that day from someone in his network of friends, and that email started him off on his journey to the top!

That email explained to him what he was doing wrong in his Network Marketing business.  The message was so clear it made him cry!  It was so simple, yet so powerful! It was about prospecting and it was simply that he should STOP! Yes, stop prospecting. What it told him was that he needed to become a Professional Marketer.  Larry Beacham had no college education, he was actually a TV cable guy at the time.  He had no marketing training. He had never made a video or written an article.  Immediately Larry joined a training system showing him step by step how to market online.

In the next 6 months Larry Beacham generated 1600 leads and over 95% of them were from LinkedIn!  Now these were not just leads, they were INTERESTED leads, who were looking to join an MLM or already in MLM but needed help with marketing.  Most days he got about 30 leads, but on 23rd June this year he got 46 in one day.  In his lead system he held the number 2 spot for recruiting, and the number 4 spot for lead generation.  And out of the 5,500 members at that time, he was ranking in the top 10 for three months.  He had 94 people join his marketing system, and 89 of them were from LinkedIn.

Using LinkedIn for lead generation compares favourably even against paid strategies like Pay Per Click and can generate similar numbers if done correctly.  Of course LinkedIn is a free strategy and with PPC you would need a minimum of $1200 per month behind you to get involved.

LinkedIn is a very professional social site. The average income of members is $109,000 and they include politicians, Best Selling Authors, Corporate CEO’s and such like.  They have over 47 million members in over 800 countries and executives from all Fortune 500 companies.  Because of this, a high standard is communication is required.  This is not Facebook; you cannot just add friends, you need to begin with people you know and you definitely need to get some recommendations before you will be taken seriously.  A recommendation needs to be from someone who you have worked with at some time, who is willing to write a short testimonial about you.

One of the main features of LinkedIn are the groups.  Every section of the community is represented by different groups and it is essential when joining or creating a group that you communicate with people and under no circumstances do you promote your business within the group.  Groups are for networking, offering help and advice and connecting with people.  On Facebook, many people connect with a new ‘friend’ and then immediately present their business to them.  This would not be tolerated on LinkedIn and would probably get you thrown out of the group.

If you request a connection on LinkedIn, you are asked how you know the other person, whether through business, friendship, a classmate etc.  If you do not know the person, you are told not to invite them.  This means that many fewer connections are made and many people give up on their LinkedIn profiles because it is not as simple as inviting someone to be your friend.  However LinkedIn has alot to offer in terms of the quality of the connections you can make if you have the time to involve yourself in the site.

Larry Beacham has now produced a book entitled “The LinkedIn Lead Generation Blueprint“  which tells you all the secrets he has used to generate leads on LinkedIn. He has been dubbed ‘King of LinkedIn’ by Cedrick Harris.

If you want to dive into the marketing system that Larry uses, just fill in your name and email in the form on the right and take the $1 trial for 14 days use of the FULL system, including a video training by Larry Beacham on LinkedIn!!

Jim Chao Rocks!  Not many 22 year olds can go from flat broke to six figures in a year! He started in MLM at the age of 18, doing what everyone does at first; he chased his friends and family.  He actually had to sell his guitar collectables at one point to sustain his Network Marketing career!   But it was when Jim found a mentor on the internet who was earning a five-figure income that he realised the right way forward.  In fact it took him only 8 weeks of using the system to generate leads before he was earning considerable amounts of money.

He first came to everyone’s notice when he became a Superstar on Facebook.   Jim was producing high numbers of leads but was very happy to share his methods and the 76 minute webinar he did for his lead system has become very highly prized.  It is being offered all around the internet on social media sites and on list builders such as ViralUrl.  On Facebook it is quite clear to those of us in the know, who the students of Jim Chao are, as they are continually using his methods of lead generation on Facebook.

His next offering was a webinar on how to supercharge ViralUrl, which was well attended and is also being used around the internet, though it is not as popular as his facebook training. Of late, Jim Chao has joined up with two other internet gurus, David Wood and Kenny Gregg, to introduce a product called Viral Content Magic.  David has not been working on the internet for a long time, but has risen very quickly, mostly be using Article Marketing to generate free leads.  Kenny Gregg has been in direct sales and marketing for many years and became an almost overnight success when he came online.

Viral Content Magic was released a couple of months ago and it goes over and above the training in the back office of Lead System Pro, to give lots of ‘insider’ tips and suggestions to get ahead in internet marketing.  It covers how to set up your Wordpress blog, what plugs-ins you REALLY need, article writing, SEO, Video Marketing and much much more.  It is full of valuable content which will help you stand out from the crowds and give you that slight edge!

What I believe Jim does that not many other people do, is that he works on one area of internet marketing, gets it going, then studies it to see what is working and what is not, and how he could increase his sign-ups and conversions.  So even if he is getting lots of leads with one system, he continually improves on it to get as much out of it as he can.  He also seems to be good at working on one strategy at a time, building it up until he knows everything there is to know about it, before moving onto another strategy.

In short Jim Chao deserves his ‘Internet Superstar’ tag, as although he is still young, he has worked hard to achieve this level and is out there helping as many other people to achieve the same results, which is after all the basis of Network Marketing.  Jim Chao is now a leader, producing his own content and hosting his own webinars, and joining forces with other industry leaders.

 If you want to be a leader and follow on in Jim Chao’s footsteps, you can join the exact lead system that Jim uses by putting your name and email into the form on the right.  Get the training you deserve!

The trouble with MLM as we are shown it, is that we are sent out, with little idea of what we are doing, to market our business to our friends and family.  They are baffled as to why we think they want to do that same thing to their friends, and start to avoid us and stop answering our calls.

 So you have rung everyone you know, using the ’some will, some wont; next’ principle and when you have no-one left, you start pitching to strangers in the street and in the grocery store.  Sadly now, everyone is wary about these ‘pyramid schemes’, as they sometimes call them, and to be truthful if you think about it, you can see why!

 So if you have run out of friends, or any excitement for the business,welcome to the NEW SCHOOL of Network Marketing.  And the one way to start your learning curve is the same way that all the leaders on the internet started:  Mike Dillard – Take a bow!!

 If you dont recognise the name, you soon will, because Mike Dillard’s Magnetic Sponsoring Book is where this whole system to replace old school MLM started!  At the start, Mike did what everyone in MLM did; the one to ones, hotel meetings and leafleting in malls, hoping customers would approach you, not vice versa.  And so Magnetic Sponsoring was born.  He can show you how to put your business into profit quickly and how to sponsor lots of distributors into your business.

 If you want to start marketing your MLM online, Mike actually GIVES AWAY his 7 day Video Bootcamp, showing you step by step how you can get prospects to come to you.  You MUST read his Magnetic Sponsoring book to get you into the correct mindset for marketing on the internet.  I myself didnt have a clue about how to market my Network Marketing business online until I read it and had several ‘ahaa’ moments as I went through it!

 Mike now has several other products; Building on a Budget, Black Belt Recruiting, MLM Traffic Formula and PPC Domination, all of which are completely brilliant, give great value and are definitely a requirement for everyone immediately if they want to do business on the web, and indeed  become a leader!  I myself would not spend any time trying to explain about marketing online, when Mike does it so succinctly himself!

1.  Make sure your profile picture is a bright and happy, head and shoulders photograph of you.  Do NOT use a photo of your product!  Marketing on the internet is all to do with ATTRACTION Marketing and nobody will be attracted to a picture of a bottle of energy drink.  Never promote your product at the front end.  You should be promoting YOURSELF! 

 2.  Make sure you fill in your profile details fully.  Anyone who is interested in you and wishes to get to know you, may lose interest quickly if you have nothing  in your profile.  Particularly important is what you have been doing, what has led you to where you are now, and any hardships you have had on the way.  Interests and hobbies are always good so anyone reading them can find some sort of connection with themselves.

 3.  Post regular updates.  If you have nothing interesting to say, many people like to read an inspirational quote. Tell people what you are doing; if you have just finished an article and put it on your blog, tell everyone.  Direct  them to your blog to read it!  The occasional funny anecdote is always well received.  If you have just done some training, let everyone know.

 4.  Add friends!  Only a few  at a time or Facebook will shut down your account, but 20 – 30 a day is absolutely fine.  Find people you want to follow by going to some of the motivational groups and fan pages and invite friends from the group.  It is better to write a little note with your invitation of how you found them, or some people will not be prepared to become your friend, particularly if they have protected their Facebook page.

 5.  Find groups that appeal to you.  There are many  different kinds of groups but if you are in MLM join whichever appeal to you.  Personal development groups are always good places to find business people.  And obviously you can even join a group which goes by its product name, such as Avon or Monavie.

 6.  Post comments on groups walls as well as other peoples walls.  Join in group discussions, or start your own topic of discussion.  Again, do not advertise your business on these walls.  Someone reading these posts will zone out immediately because person after person does exactly that.  You are marketing YOU.

 7.  Interact with people.  Some people will want to connect with you and may ask questions.  Answer them back; get into conversation with them.  They could need help and you may be able to help them.  When they begin to trust you, your business might enter into the conversation naturally or they may look further into your profile and see your links.  In the right hand side of your home page you will see when people are having a birthday and you can post birthday wishes on their wall.

 8. When you have a reasonable number  of friends, you could begin your own Facebook Group.  It may be Personal Development or you can offer help or mentoring.  Send an invitation to your friends, not more than 50 a day, asking them if they would like to join your group.  Once  they accept you can chat to them on your page, send them invitations to conference calls or webinars or just mail them helpful or inspirational information.  Whatever you    think may be of  value to them.

 9.  When you have set up your Page, do not just leave it with a dozen people in it. It will need work like anything else.  Continue to invite people, mailing messages to people and posting new topics on the wall and generally giving good value.  This will make people who join to see you as a leader rather than another marketer.

 10. Always give value.  Come from contribution.  Help people as much as you can to get what they need, and you will get what you want. Be positive always; if you have nothing of value to say, say nothing!  And dont critisise other people.  Encourage, help and suggest improvement instead.  Remember, people buy people FIRST.

For more ways to get value from your Facebook account, watch this FREE training: http://facebook.www.PrimeMLMTraffic.com

If you were looking to start a ‘business from home’ offering something for everyone you would not go far wrong with Forever Living Products.

Forever Living is a Network Marketing/MLM Company which has been going for over 30 years, so is a very solid company to get involved with.  It boasts over 9 million distributors in over 140 countries worldwide and has its International headquarters  in Scottsdale, Arizona.

Forever sell mainly Aloe Vera nutritional products, from drinking gel to vitamins and ranges of skincare and everyday products such as deodorant and shampoo.  Forever own the entire distribution chain from the aloe fields to the processing works and have their own transport and distribution centres, so are able to assure the quality of their products.

Forever is well known for its high standard and quality training.  They achieved the prestigious ‘Investor in People’ award and offer a full e-learning website, regular emails,  upline mentorship and a professional Advisory Board.  They hold monthly ‘Success Days’ as well as weekly ‘Business Meetings’ all over the country.  You will be offered your own company website,  which you can personalise to suit your own taste.

It is free to join, although the majority of new distributors start with a £200 box of products.  One of the biggest hurdles for the new distributor to overcome is the requirement to purchase approximately £400 of product each month in order to access many of the bonuses and incentives.  However, their products are very consumable and the majority of their customers order repeatedly for many years because of the health benefits they derive.

If you are a distributor for Forever Living (or any other MLM company) and are looking for ways to prospect online, you are welcome to have a look at the system I personally use to generate leads for my business.  It can be used with any Network Marketing company and is duplicatable, so you can offer your downline the same system!  See http://wwwPrimeMLMTraffic.com for details.