Before Larry Beacham found out about LinkedIn, he was considering committing Network Marketing suicide!  In February 2009, not even a year ago, Larry decided that enough was enough and he should give up on MLM.  Before he gave up altogether, he decided to have one last look on the internet.  He was involved in one or two social networks, but had not heard of LinkedIn until he got an email that day from someone in his network of friends, and that email started him off on his journey to the top!

That email explained to him what he was doing wrong in his Network Marketing business.  The message was so clear it made him cry!  It was so simple, yet so powerful! It was about prospecting and it was simply that he should STOP! Yes, stop prospecting. What it told him was that he needed to become a Professional Marketer.  Larry Beacham had no college education, he was actually a TV cable guy at the time.  He had no marketing training. He had never made a video or written an article.  Immediately Larry joined a training system showing him step by step how to market online.

In the next 6 months Larry Beacham generated 1600 leads and over 95% of them were from LinkedIn!  Now these were not just leads, they were INTERESTED leads, who were looking to join an MLM or already in MLM but needed help with marketing.  Most days he got about 30 leads, but on 23rd June this year he got 46 in one day.  In his lead system he held the number 2 spot for recruiting, and the number 4 spot for lead generation.  And out of the 5,500 members at that time, he was ranking in the top 10 for three months.  He had 94 people join his marketing system, and 89 of them were from LinkedIn.

Using LinkedIn for lead generation compares favourably even against paid strategies like Pay Per Click and can generate similar numbers if done correctly.  Of course LinkedIn is a free strategy and with PPC you would need a minimum of $1200 per month behind you to get involved.

LinkedIn is a very professional social site. The average income of members is $109,000 and they include politicians, Best Selling Authors, Corporate CEO’s and such like.  They have over 47 million members in over 800 countries and executives from all Fortune 500 companies.  Because of this, a high standard is communication is required.  This is not Facebook; you cannot just add friends, you need to begin with people you know and you definitely need to get some recommendations before you will be taken seriously.  A recommendation needs to be from someone who you have worked with at some time, who is willing to write a short testimonial about you.

One of the main features of LinkedIn are the groups.  Every section of the community is represented by different groups and it is essential when joining or creating a group that you communicate with people and under no circumstances do you promote your business within the group.  Groups are for networking, offering help and advice and connecting with people.  On Facebook, many people connect with a new ‘friend’ and then immediately present their business to them.  This would not be tolerated on LinkedIn and would probably get you thrown out of the group.

If you request a connection on LinkedIn, you are asked how you know the other person, whether through business, friendship, a classmate etc.  If you do not know the person, you are told not to invite them.  This means that many fewer connections are made and many people give up on their LinkedIn profiles because it is not as simple as inviting someone to be your friend.  However LinkedIn has alot to offer in terms of the quality of the connections you can make if you have the time to involve yourself in the site.

Larry Beacham has now produced a book entitled “The LinkedIn Lead Generation Blueprint“  which tells you all the secrets he has used to generate leads on LinkedIn. He has been dubbed ‘King of LinkedIn’ by Cedrick Harris.

If you want to dive into the marketing system that Larry uses, just fill in your name and email in the form on the right and take the $1 trial for 14 days use of the FULL system, including a video training by Larry Beacham on LinkedIn!!