I didn’t really understand LinkedIn when I first joined this social media site! I didn’t feel it offered much opportunity in the way of generating leads for my business in the way that Facebook or Twitter does. But slowly and surely LinkedIn has gone up in my estimation, not just because of the very high calibre of the large majority of people who use LinkedIn. Indeed the annual salary of the average LinkedIn user is $109.00, so there are many ‘big fish’ out there in LinkedIn.
If you are looking for a job, creating a profile with all your previous work experience and a smart profile photo could be a very wise move. You can even upload your resume! It is believed that 80% of companies looking for new personnel use social media sites to do this, the majority of them using LinkedIn.
If you wish to become known as a leader in your niche or industry there are several things you can do on LinkedIn to become known. You can update your status or ‘share an update’ as it is known on LinkedIn everyday or as often as you can. Once you have shared your update, you can click on ‘share again’, and share the same information with the groups you have joined. Join as many groups as you want to within your niche. This means that any information you share is being shown to every member of every group you are in, which can be a very large number of people, as well as everyone you are connected to.
You can become a ‘thought leader’ by creating your own group on LinkedIn within your industry and regularly sharing information and answering questions. This will establish you as the ‘go to’ person for your industry, because your name and website will be there for everyone who joins the group to see.
Another way to become known is to answer questions in your niche. Under the ‘more’ tab at the top of the page, you will find ‘answers’. There you will find lots of questions from people in your network. By answering these questions on a regular basis, you will be listed as a ‘Top Expert’, which of course will get you seen!
The best way to connect with alot of people on LinkedIn is to join the Open Networkers groups. These are people who are willing to connect openly with large numbers of people. Generally LinkedIn does not let you connect with just anyone in the way that say Facebook does. You can only connect with someone you have done business with or a friend. However, most of the Open Networkers offer their email address, so it is possible to connect with them using that.
If you want to be found in the search facility on LinkedIn, you need to ensure that you have your keywords in your profile. You will need to have them in your title, your current and past work experience, your summary and in your specialities if you want to rank on the first page!
To Your Success
Hi Sue,
I haven’t really understood Linked In although I have had an account for quite a while. Thanks for your tips onit.
Melodie Kantner recently posted..Two Daily Actions Will Help Put Your Business in Motion
hello,
thanks for write details about linkedin, how it works. i think it will be very helpful for new linkedin user like as me. great post. continue posting & share your secret ideas & experience about many social network sites.
thanks sue, i feel the same way you did about LinkedIn. i’m on there, but haven’t monetized it… would love to hear from other networkers that have had success with LinkedIn for lead gen!
Melissa McCloud recently posted..Breakthrough With Tony Robbins Review
Hi Sue,
this is great! I always wondered what linked in was all about, now I know.
Thank you so much for writing this very informative article.
Much appreciated.
To YOUR Success
Yorinda
Yorinda recently posted..Joy is the Goal
Great post Sue!
LinkedIn is the best source for Business to Business networking. Several people in my mastermind use it as their main source for referrals and lead generation.
Thank you for your tip on becoming a thought leader by creating a group and posting in your niche. That is brilliant!
To Your Genius,
Eiji Morishita
Genius Squared Trainings
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[...] This post was mentioned on Twitter by Melissa McCloud, Melodie Kantner. Melodie Kantner said: RT @soocee LinkedIn Success Secrets | SueCollier.net http://bit.ly/c6AwwG [...]
Sue,
Thanks for some really good ideas about LinkedIn. I’ve been on it, but have not really had any clear idea about how to use it successfully to network.
Adam
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Hi Sue,
It must be an omen! Just a few days ago, a friend was telling me that I MUST get more involved with LinkedIn. Now, here you are! I guess it is time to really look into it!
Thank you for sharing this important knowledge.
Mentor Mama
You know, I’ve been on LinkedIn for years, and I never ever checked out that “more” area until you just mentioned it. That’s a great idea; thanks!
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Thanks agian for the useful information. We have so much opportunity to expand with a bit of time and energy and focus. I encourage everyone to draw up a “mini” marketing plan for each Social Media campaign. Works wonders for my clients
Chuck Bartok recently posted..Offline Life vs Online Marketing
Sue,
I love the new look of your blog. I bet you’re lovin’ the Thesis theme.
It’s funny that you posted this because I too need to take advantage of this social media site as well. It’s tough though when you’re juggling many different social media sites with each promotional strategy.
It’s important that we give our followers different content in LinkedIn, Facebook, YouTube, and BetterNetworker because it gives our followers a reason to join each site.
Anyways I’ll take to you soon.
Mark
Mark Gubuan recently posted..How to Get Your Content Noticed on BetterNetworkercom
Awesome post Sue!
You have provided a really thorough review of LinkedIn, and I can straight away see the benefits and potential behind it.
Staying in touch with your groups is absolutely important for maintaining your online status in your selected niche and LinkedIn seems to be a very effective way of doing so.
There are so many opportunities in social media and it can be very difficult to keep up with the next best thing, so thanks for sharing this information with us.
Josh@Network Marketing Consultant recently posted..Top Network Marketing Companies
Hi Sue,
LinkedIn is a social media site that I have only heard about, haven’t explored at all. Each of these sites offers tremendous value in giving us ways to connect with others and develop mutually beneficial relationships. Thanks for helping me to understand more about LinkedIn, and for the useful tips to help us get the most out of our experiences.
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Hi Sue,
What tremendously valuable information you have shared here on LinkedIn in this well-written post. Many people don’t see it’s advantages for lead generation, but you’ve pointed out great ways to make it work. From your comments, others have discussed their success with using LinkedIn for just that. Thanks for the push for LinkedIn. With the high caliber of folks on LinkedIn, we certainly need to focus on it much more.
We look forward to stopping back by many times to check out your great posts!
Dawn and Dave
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Hi Sue, I am one who is guilty of being lax about LinkedIn. I have a nice group of friends but I have never really learned to use LinkedIn effectively. Thank you for these great tips.!
Carolyn from TSA
Carolyn Elizabeth Blake recently posted..FORM-Truly Connect With Others
Sue. I have also found LinkedIn to be a tremendous place to meet joint venture partners, expose my blog to a wider audience, and locate clients. I also have enjoyed engaging in conversations within groups.
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This is an incredible post on the value of LinkedIn. Very timely as well, I’ve been recently thinking that I really need to step up my LI interactions! I definitely have noticed a huge surge in activity over the past several months, seems to me that LI will be a hotter and hotter place to connect with top quality people, as you mentioned.
Thanks for sharing this great information, Sue, and for the inspiration!
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Sue I to had a hard time getting into Linkedin. Slowly I’m making in roads and am beginning to see real value there. I wish I had taken the time a couple years ago to figure it out.
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Sue,
Great and informative post…. I’ll be reviewing my keywords in my profile, etc based on your suggestions. Thanks so much for sharing these great tips!
Best,
Robin
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Hi Sue,
Thanks for the information about Linkedin. I’m on it, but don’t know much about it. You gave me some great tips on how to use it!
MaryKay
MaryKay Edelen recently posted..How To Stop Going Broke In MLM – Free Download
Aloha Sue,
Thank you so much for these great tips for LinkedIn. You gave us some very valuable things we can implement today!
Much aloha,
Kellie
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Hi Sue,
Great LinkedIn tips! I luv it when I learn something new…I had no idea about the questions being available to answer in LinkedIn ~ I will be sure to check this out. I appreciate the post
Christine
Christine Casey recently posted..How do you use Facebook
Some great tips there, thanks. I definitely think that LinkedIn is a social network that’s most like conventional business networking. You have to strike up a relationship first, have something in common and only then discuss your business. That makes me think LinkedIn is in it for the long term.
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