Writing Articles seems quite straightforward, but if you need your articles to be seen and ranked, you will need to put some thought into several areas which may not have occurred to you.
1. If you are writing for article directories, your articles need to be in an editorial style, and you can definitely not swear! However if you are writing something just for your blog, or to put on a social media site such as MySpace or LinkedIn, the article can be more personable.
2. Use only one or two keywords. Make sure you use these keywords a few times in the article body, but do not use them where they do not make sense. Try to use them naturally. Dont repeat them ad nausem just to try and rank higher. This will not work; the article will be considered spam.
3. The title must be optimised. It must attract attention or interest someone enough to make them want to read the article It must also convey to the readers clearly what the article is about.
4. The description of the article is VERY important. This is what will show up when someone does a search. Imagine you were doing a search for something and the first four or five results sounded like what you were searching for. Which one would you choose? Whichever sounded the most interesting, or compelled you to open it! So think carefully about what you say. Try to draw the reader in to read your article!
5. Focus the article body around the subject. This may seem very basic, but if you are writing an article around one or two keywords, do not go off at a tangent; try to keep within those keywords and save anything else for another article on the wider points. If the body of the article does not seem to agree with the title, google will not rank it highly.
6. Keep your article short. 500 to 700 words is ample. If you write more than this it is highly unlikely that people will read it. There is so much information on the internet that people tend to scan read alot, and anything over this amount would just be ignored. If someone does not bother reading to the end of the article, you are missing out on them coming across your author resource box.
7. Do not promote anything in your article, just give value to the reader. Use your author resource box only to promote. The best way to do this is to make it read as though it is part of the article, so that if the reader has enjoyed your article, they will be encouraged to find out more about you.
8. Try to add a personal story into your article whenever you have one. Always remember: Fact tell, stories sell! People get inspired by stories about other human beings. If you can get someone to think ‘thats how I feel’, or ‘thats what I did’, they may feel a connection with you and want to know more about you.
9. If you can create an offer at the end of your article, always make sure it is specific to the subject of the article. If a person is reading an article about Facebook, for instance, they will probably be happy to click on a link with more information about Facebook after they have read your article.
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