Do you want to know an MLM Secret?? Want to know why no-one is visiting your company website??
When my network marketing company finally got on the internet and gave us all a website, we were so excited. We knew everyone made money on the internet, and we thought, wow, this will transform our MLM business! We expected lots of customers to ‘come across’ our website on the internet, and prepared ourselves for an upsurge in business! We even paid for a recruiting website ourselves, which we thought may get us a trickle of interested leads.
Traffic to go to our website never really entered our head. I suppose we thought that people would accidentally find our site and be so interested they could not help themselves but to sign up or buy products! Obviously we were giving our several hundred cards a week too, with the details of our sites on, so we were sure we would have results. And we did. Yes, at least 5 leads filled in their details on our site. Unfortunately three of them were spam, as we now call it; idiots we called them at the time. And the other two were unqualified people who thought we were in the ‘get rich quick’ brigade!
Now we know the secret MLM tip! Several years on, and with so much more experience of working on the internet, I regard these early attempts at internet marketing with a smile. We knew so little. Nowadays I find it amusing that Network Marketing companies still give out these lovely little replicated websites to their distributors. I understand completely that it is their way of holding on to the content of these websites. Obviously they do not want to be taken to court for their distributors over-zealous descriptions of their products benefits!
So my question to all you who are in MLM now is this:
Do you realise that your company website is a waste of time?
And do you know that you need to have your own website or at least a capture page, if you want to sponsor reps online? The problem is that search engines, such as Google, hate company websites because there are so many of them all over the internet and they all have the same information. Therefore it will not rank them, so they never show up on the first page, where people might click on the link and visit your site. Google likes webpages to have original content, and it likes it to change regularly. Company websites are stagnant. They have no new content, so will not rank highly.
Therefore if you are fishing around on the internet now, wondering how some people manage to sponsor other people online; your company website is not the answer. You need to learn how to set up a capture page to get peoples details, how to attract them to you in the first place, what to do with them once you have them, and how to get them to join your business. All in all, you need a system to follow, unless you have a mentor who will show you it all, step by step. Because believe me, there is a pretty steep learning curve. But it is well worth the effort, because it knocks offline prospecting into touch!
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