You’re so excited! You just attended a meeting about a home based business opportunity and you’ll soon be rich! You have bought a fantastic box of products and you cannot wait to tell everyone about them! You are so pumped up when you arrive home and can hardly stop the flow of words from tumbling out, about all the money you are going to make.
Your views are not shared with your other half! “You’ve spent how much money…?” they say. “What on earth possessed you? We can’t afford that.” Your explanation is not a patch on the words used by the lady at the meeting. You stand firm and insist that your friends will think it’s great.
The next day your start making phone calls to your friends to get some support. Your closest friend says she knew someone who did that for a while but couldn’t make it pay. After hearing you out whilst you bend her ears, another friend says she agrees with your partner. So you ring round all of your friends that you can think of and after 2 solid hours when your ear is ringing and your hand is aching from holding the receiver, you hang up, with only one friend who has agreed to pop round for coffee ‘one day’ and have a look.
What makes it difficult is that when you join an MLM business you are expected to show your products to your family and friends. So when a network marketer decides to search for leads on the internet, they throw their products into everyone’s face! That is not the way to work online. Actually I don’t think it works that well offline! If you want to market online, and lots of us do, what you should be marketing is YOURSELF!
You see people don’t buy products, people buy people. It is all to do with psychology. If you did not like the look of someone, you would not buy from them. If, however, you found the person appealing, in some way and it was a product you wanted, or were interested in, then you would be drawn to them. Online, when someone needs a mentor, they look around for someone to appeals to them. My daughter is often drawn to people her own age who she admires, whereas I prefer people in my own age group who seem happy and friendly.
So how can I sell my products, or my business opportunity I can hear you say? On the internet you sell yourself first and your opportunity later. First you find a good photo of yourself and then you start to build relationships with people. Eventually during one of your talks, your business will be discussed, and then you have an opening. Maybe you will ask them, or they will ask you.
Putting up notices all over the internet offering anyone and everyone your business is a big no-no! You would not ask everyone at a party to join your business, so why do it here? It is not something you should do. Therefore it is not correct to do such a thing on Facebook or anywhere on social media. If you look you will see person after person advertising their business, and after awhile, you stop reading them. You must sell yourself. If people can see that you are worth knowing, that you give value and will help them, they may be attracted to you and want to know more about your business or products!
