I didn’t really understand LinkedIn when I first joined this social media site! I didn’t feel it offered much opportunity in the way of generating leads for my business in the way that Facebook or Twitter does. But slowly and surely LinkedIn has gone up in my estimation, not just because of the very high calibre of the large majority of people who use LinkedIn. Indeed the annual salary of the average LinkedIn user is $109.00, so there are many ‘big fish’ out there in LinkedIn.
If you are looking for a job, creating a profile with all your previous work experience and a smart profile photo could be a very wise move. You can even upload your resume! It is believed that 80% of companies looking for new personnel use social media sites to do this, the majority of them using LinkedIn.
If you wish to become known as a leader in your niche or industry there are several things you can do on LinkedIn to become known. You can update your status or ‘share an update’ as it is known on LinkedIn everyday or as often as you can. Once you have shared your update, you can click on ‘share again’, and share the same information with the groups you have joined. Join as many groups as you want to within your niche. This means that any information you share is being shown to every member of every group you are in, which can be a very large number of people, as well as everyone you are connected to.
You can become a ‘thought leader’ by creating your own group on LinkedIn within your industry and regularly sharing information and answering questions. This will establish you as the ‘go to’ person for your industry, because your name and website will be there for everyone who joins the group to see.
Another way to become known is to answer questions in your niche. Under the ‘more’ tab at the top of the page, you will find ‘answers’. There you will find lots of questions from people in your network. By answering these questions on a regular basis, you will be listed as a ‘Top Expert’, which of course will get you seen!
The best way to connect with alot of people on LinkedIn is to join the Open Networkers groups. These are people who are willing to connect openly with large numbers of people. Generally LinkedIn does not let you connect with just anyone in the way that say Facebook does. You can only connect with someone you have done business with or a friend. However, most of the Open Networkers offer their email address, so it is possible to connect with them using that.
If you want to be found in the search facility on LinkedIn, you need to ensure that you have your keywords in your profile. You will need to have them in your title, your current and past work experience, your summary and in your specialities if you want to rank on the first page!
To Your Success
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